Crowd Surfing

Crowd Surfing

4.11 - 1251 ratings - Source

The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it. Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. They include case studies of successes and failures from the business world and beyond, and interview leaders such as Michael Dell and Sebastian Coe to help illustrate their points.As individuals began to experience proactive calls and what appeared to be real efforts to sort out their problems, they began totalkabout it, which meantthat ... A video ofa flaming Dell laptop appeared on the Internet and became a hugeviral hit.

Title:Crowd Surfing
Author: Martin Thomas, David Brain
Publisher:A&C Black - 2009-01-01

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