Electronic Business & Commerce

Electronic Business & Commerce

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Information technology has revolutionized the way business is conducted, especially since the adoption of the Internet by the business community over the last decade. As the marketplace has become global in character, conducting business electronically has opened up fresh opportunities for reaching new markets for both finding and selling products. New business models are emerging that allow organizations to both reduce costs and achieve competitive advantage through the manipulation of information accompanying the physical business process. A companion web site contains additional material, including a comprehensive glossary. The booka€™s practical approach is reinforced by various case studies.Having established brand recognition by nature of its operation, Direct Line is able to offer competitive pricing without ... similar example is Kwik-Fit, which has built up a network of workshops throughout the UK, offering replacement tyres, anbsp;...

Title:Electronic Business & Commerce
Author: Michael Chesher, Rukesh Kaura, Peter Linton
Publisher:Springer Science & Business Media - 2013-11-11

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